SALES COACH — FREELANCE · GERMANY (MÜNCHEN)

Das ist der Job

About Culturelive doesn't sell training.

Darum lohnt es sich

Better manage their sales teams. Support managers through change: posture, feedback, team management, KPI tracking. Sharing your expertise with the team (co‑development, mission debriefs, internal content). Fluency in both German and English is required — you will work with German‑speaking clients and collaborate with a French‑speaking team.

Location & Contract Location: München, Germany Start date: Early September 2026 Schedule: 2.5 days/week to start, with the opportunity to grow as the role develops Contract: freelance Recruitment Process Preliminary interview → Case study → Team interview Additional Information Contract Type: Freelance Start Date: 24 August 2026 Location: Dusseldorf Experience: > 5 years Occasional remote authorized #J-18808-Ljbffr We don't sell slides.

We sell results. Our obsession: making sure our clients' sales reps pick up the phone, prospect, perform — and keep doing it. Not after a seminar. Not for three weeks. Every week, durably. Because the real challenge isn't sales technique. Everyone knows what they should be doing.

The real challenge is behaviour change: turning a sales rep who avoids prospecting into someone who does it naturally, and actually enjoys it. That's hard. That's rare. That's exactly what we do. Our SaaS platform structures routines, gamifies engagement, and makes the right behaviours visible week after week.

Our Sales Coaches are on the ground — in the calls, in the rituals, in the mindset — to make sure the transformation sticks. It's a rare craft. Do it well, and the impact shows within weeks. Your clients remember it for years. Job Description As a Sales Coach, you are at the heart of Culturelive's mission: helping our clients perform better.

Better prospect. Better sell. We are expanding into the DACH market and are looking for our first Sales Coach based in Germany — someone who combines deep B2B sales expertise with the ability to operate in both German and English-speaking environments.

Your Main Responsibilities Coach sales reps and managers across the full B2B sales cycle (prospecting, discovery, follow‑up, closing, account management). Run performance rituals (pipeline reviews, call sessions, workshops) and embed sustainable prospecting routines over time.

Structure and maintain our clients' sales frameworks (messaging, playbooks, sequences, scripts) in alignment with our platform. Deliver clear, regular reporting to clients — focused on adoption, engagement, and performance.

Internally, You Will Also Contribute To Formalising and improving our own sales and coaching methodology to make it actionable and scalable. Preferred Experience Solid B2B sales experience, including time in SaaS or a tech environment, on non‑purely transactional sales cycles.

Experience managing, coaching, or supporting salespeople (in‑house or in a consultancy) — and you genuinely enjoy it. Passion for B2B sales: you care as much about skills as you do about processes and structure. Strong client focus, deliver with care, and maintain high standards without losing the human connection.

Comfortable challenging, redirecting, and encouraging — always with concrete examples and clear action plans. Nice To Have Familiarity with sales methodologies such as MEDDIC, SPIN, Sandler, Challenger, etc. Experience on sales transformation / sales performance projects in the DACH market. French is a plus.