Performance Marketing Freelancer (DACH Focus)

Das ist der Job

You will support us operationally and strategically in optimizing our paid marketing channels.

Darum lohnt es sich

With 800+ experts based in Germany, France, Spain, and Switzerland, and 8,700 clients across 140+ countries, we’re building on a strong foundation while accelerating our international footprint, driving forward with an average annual growth of 40%.

Your Role We are looking for a Performance Marketing Freelancer (Part-Time) to join our team in an international capacity. Collaboration: Work hand-in-hand with the local marketing teams to align paid activities with our overall content and event strategy. French proficiency is a significant advantage for collaborating with our global team.

Competitive daily or hourly rate, depending on experience Discover What We Do At Lucca Lucca is a European HR software company that is expanding rapidly in Germany, and we want you to grow with us.

Our mission is simple: we design intuitive solutions that automate HR and administrative processes, giving thousands of companies across Europe more time and energy for what really matters: their people and their business. Your expertise will be crucial in making Lucca a key player on the German market.

In this role, you will work with our Performance Marketing experts in France while working in equal, in close collaboration with our Senior Field Marketing Manager Germany to align and optimize our global strategy. Your primary focus will be the German market, with occasional support for our operations in Switzerland. What will you be doing?

Operational Management: Set up, monitor, and optimize paid campaigns across LinkedIn, Google Ads, and YouTube (with Meta in the future). Strategic Optimization: Analyze campaign performance and suggest data-driven improvements to increase lead quality and conversion rates.

Testing & Scaling: Test new approaches and localized messaging to see what resonates best with our target audiences in Germany and Switzerland. Requirements Sounds like you? You’re the right fit if you: Expertise: Have a proven track record in Performance Marketing (Paid Social & Search), ideally within the B2B SaaS industry.

Tools: Are highly proficient with Google Ads (!) and with LinkedIn Campaign Manager (and Meta). Languages: Are native or C2 in German and comfortable working in English. Mindset: Have a hands-on, "test and learn" attitude and an analytical approach to problem-solving.

Our Culture At Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves. Ready to help us scale Lucca? Apply now! #J-18808-Ljbffr