Sales Coach — Freelance · Germany (München)

Das ist der Job

Role Overview As a Sales Coach, you are at the heart of Culturelive’s mission: helping our clients perform better.

Darum lohnt es sich

Better manage their sales teams.

Responsibilities • Coach sales reps and managers across the full B2B sales cycle (prospecting, discovery, follow-up, closing, account management). • Run performance rituals (pipeline reviews, call sessions, workshops) and embed sustainable prospecting routines over time. • Support managers through change: posture, feedback, team management, KPI tracking. • Structure and maintain our clients’ sales frameworks (messaging, playbooks, sequences, scripts) in alignment with our platform. • Deliver clear, regular reporting to clients — focused on adoption, engagement, and performance.

Internally, you will also contribute to: • Formalising and improving our own sales and coaching methodology to make it actionable and scalable. • Sharing your expertise with the team (co-development, mission debriefs, internal content).

Requirements • Solid B2B sales experience, including time in SaaS or a tech environment, on non-purely transactional sales cycles. • Have already managed, coached, or supported salespeople (in-house or in a consultancy) — and you genuinely enjoy it. • Passionate about B2B sales: care as much about skills as you do about processes and structure. • Strong client focus, deliver with care, and know how to hold high standards without losing the human connection. • Comfortable challenging, redirecting, and encouraging — always with concrete examples and clear action plans. • Fluency in both German and English is required — you will work with German-speaking clients and collaborate with a French-speaking team.

Better prospect. Better sell. We are expanding into the DACH market and are looking for our first Sales Coach based in Germany — someone who combines deep B2B sales expertise with the ability to operate in both German and English-speaking environments.

Nice to have • Familiarity with sales methodologies such as MEDDIC, SPIN, Sandler, Challenger, etc. • Experience on sales transformation / sales performance projects in the DACH market. • French is a plus.

Location: München, Germany Start date: Early September 2026 Schedule: 2.5 days/week to start, with the opportunity to grow as the role develops Contract: freelance