Freelance Lecturer (individual project in Digital Marketing)

Das ist der Job

The engagement is based on a freelance collaboration (freiberufliche Tätigkeit) for specific teaching assignments (24 contact hours and 6 mentorship hours), subject to the applicable legal requirements in Germany.

Darum lohnt es sich

Qualifications • Academic qualification (Master’s degree, PhD, or equivalent) in Digital Marketing, Marketing, Business Administration, Management, Communication, or a related discipline, or substantial professional expertise in the field. • Previous experience in higher education teaching, professional training, or academic mentoring. • Strong knowledge of digital marketing strategies, including social media marketing, Search Engine Optimization (SEO), digital advertising, content strategy, digital analytics, and online customer engagement. • Preferably, practical experience with SEO tools, digital advertising platforms (such as search and social advertising), campaign management, optimization, and performance analysis. • Excellent communication and presentation skills in English. • Ability to work independently and collaborate within an international academic environment.

Benefits • Flexible freelance teaching assignments based on individual academic projects. • Collaboration with an international higher education institution in Berlin. • The opportunity to contribute to programs delivered in partnership with Marconi University. • A platform to share academic expertise and professional experience with diverse student communities.

Position Overview BCBT is seeking qualified freelance lecturers in Digital Marketing to support individual student projects within its academic programs delivered in partnership with Marconi University.

We welcome applications from academics, researchers, and experienced industry professionals who are passionate about teaching and knowledge transfer.

Responsibilities • Deliver seminars, and practical learning sessions in Digital Marketing courses at undergraduate and postgraduate level. • Prepare and adapt teaching materials, presentations, case studies, and practical exercises aligned with course learning objectives. • Integrate academic concepts with current industry practices and real business applications. • Support students in developing analytical, strategic, and practical digital marketing competencies. • Provide constructive feedback and academic guidance to students.

BCBT is committed to equal opportunities and welcomes applications from qualified candidates regardless of gender, nationality, ethnic background, disability, age, religion, or other legally protected characteristics.

Interested candidates are invited to submit their CV and a short motivation letter describing their teaching experience and areas of expertise. Applications will be handled confidentially in accordance with applicable German data protection regulations, including the General Data Protection Regulation (GDPR).