Freelance Commercial Lead, Pre-Launch Consumer Brand

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Tether is a pre-launch home wellness brand based in Munich. Premium physical product, launching in Germany in 2027.

The work

A plan for building demand before launch: how we get the first thousand customers through creators, popups, partnerships and press

Mapping and opening the B2B channel: hotels, spas, studios and wellness venues in Munich and across Germany. Target list, who decides, how they buy, how we approach them

Setting the commercial basics: pricing, minimum orders, terms

Who this suits

Someone who has built the commercial side of a physical consumer brand before, in Germany. You have done this once already and know what the first year actually looks like. You are as comfortable opening a conversation cold and closing a deal as you are writing the plan behind it. Fluent in German and English.

How it starts

A small paid project with a defined scope.

Tether is a home wellness brand based in Munich. We make foundational tools for daily practice: objects that live and evolve in your home, helping you live mindfully. Launching in Germany in 2027.