Responsibilities Conduct a comprehensive audit and provide actionable recommendations covering: Business positioning and messaging Website user experience and booking journey Instagram strategy and content direction Instagram / Meta advertising performance and opportunities Packages, pricing, and value proposition Referral and client acquisition strategy Lead generation and conversion funnel Review of a proposed membership/community concept and how it can best support the core photography business Requirements Proven experience in business strategy and marketing consulting Experience working with small service businesses, creative businesses, or personal brands Strong understanding of lead generation, conversion optimisation, customer journeys, and marketing funnels Experience with Meta (Facebook & Instagram) advertising Ability to identify commercial opportunities and provide practical, results-driven recommendations Excellent communication and presentation skills #J-18808-Ljbffr
